Google Launches Radio Ads Service

Google wants to spread its reach beyond the Internet with a new move venturing into the radio advertising service. The concept of radio advertising was driven into Google post acquiring dMarc Broadcasting, a small radio advertising firm, for USD 102 million in cash last January.

"We're happy to announce that the integration is now complete and we've recently begun a U.S. beta test of Google Audio Ads with a small group of AdWords advertisers," Google said in a statement on its official advertising blog.

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