Changing Role of CMO will Drive Adoption of CRM

A key driver for Customer Relationship Management (CRM) and Customer Intelligence (CI) over the next 12 months will be the changing role of Chief Marketing Officers (CMO) within the organisation as they become more accountable to the CEO and are required to demonstrate alignment of day-to-day marketing operations with long-term strategic goals. In the report 'Worldwide CRM Analytic Applications 2005 Vendor Shares: Consolidation Continues in an Expanding Market', IDC calculates that CRM analytic applications revenue grew 11.3 percent in 2005 reaching USD 1.14 billion.

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