Content, Not Price, Drive Game Purchase Decisions, finds Study

Specific ‘must-have’ features are so important to some consumers that they would be willing to buy a video game console as soon as it becomes available, regardless of price. Appealing game titles is by far the most important feature, with 87 percent of respondents claiming this as their number one concern, followed by backwards compatibility at 68 percent, according to Next Generation Purchase Intent, a report just released by The NPD Group.

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