Yahoo, Newspapers in Ad Deal

Yahoo has entered a partnership with more than 150 US newspapers to deliver search, graphical and classified advertising to consumers in the communities where they live and work. Beginning with recruitment advertising, the newspapers and Yahoo! HotJobs will bring one of the largest online audiences, targeting capabilities, local expertise and advertising power to recruiters, the company stated in an official statement. In addition, the consortium plans to work together to provide search, content, and local applications across the newspapers' web sites.

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